Who is Bedros Keuilian?
Bedros Keuilian is an American entrepreneur, author, and speaker known for his work in the fitness and personal development industries. Born in Armenia, he immigrated to the United States as a refugee, arriving with little money, limited English, and no clear path forward. His early struggles played a major role in shaping his mindset around resilience and personal responsibility.
After facing business failures and financial hardship as a young adult, Keuilian made a decisive shift toward discipline, accountability, and self-leadership. This change led him to found Fit Body Boot Camp, which grew from a single gym into one of the fastest-growing fitness franchises with hundreds of locations worldwide.
Beyond fitness, Bedros built a strong personal brand focused on entrepreneurship, leadership, and mindset. He is the founder of Project Maximus and a best-selling author, known for his direct, no-excuses approach to personal growth. While his style is polarizing, his core message is consistent: discipline beats motivation, and ownership creates success.
Today, Bedros Keuilian is recognized as a leading voice for entrepreneurs and high performers seeking structure, confidence, and lasting results.
From Survival to Self-Mastery: The Rise, Fall, and Rise of Bedros Keuilian
Early Years- survival mode
- Born in Armenia and immigrated to the U.S. as a refugee
- Faced poverty, cultural shock, and language barriers
- Early lesson: life rewards resilience, not comfort
Early Adulthood – Repeated Failures
- Struggled financially and bounced between jobs
- Attempted businesses that failed
- Lived paycheck to paycheck while supporting a family
- Downfall: Lack of structure, clarity, and self-discipline
First Breakthrough – Fit Body Boot Camp (FBBC)
- Opened a small fitness boot camp
- Focused on systems, sales, and client results
- Success: Proof that discipline and execution worked
- Scaled the business into a franchise
- Expanded to hundreds of locations internationally
- Recognized as one of the fastest-growing fitness franchises
Present Day – Influence & Impact
- Recognized voice in entrepreneurship and mindset
- Teaches discipline over motivation
- Uses past failures as teaching tools
- Legacy focus: Helping others raise standards and lead themselves
Key Points from Man Up by Bedros Keuilian:
Bedros has published a book called Man Up. After reading it I have developed some key points that i wanted to share with you.
1.Responsibility Is Non-Negotiable
- You must take full responsibility/ownership of your life
- Blaming circumstances, people or the past creates weakness
- As soon as excuses end you will begin to grow
2.Discipline Beats Motivation
- Motivation is emotional and unreliable
- Daily standards and routines are what builds discipline
- Real men do the work even when they don’t feel like it
3.Physical Fitness Shapes Mental Strength
- A strong body reinforces confidence and discipline
- Training teaches consistency, resilience and humility
- Mental weakness is often caused because of Physical weakness
4.Brotherhood & Accountability Matter
- Strong men need other strong men
- Accountability accelerates growth
- Isolation breeds excuses; brotherhood breeds standards
5.Your Family Deserves Your Best Version
- Men are called to protect, provide, and lead
- Showing up fully is a moral obligation
- Legacy is built through daily actions, not intentions
Keuilian, Bedros. Man Up: How to Cut the Bullshit and Kick Ass in Business (and Life). Fit Body Boot Camp, 2017.
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